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Shape Games has just received its very first online gaming license in the US. The provider got the approval for a vendor license from the Colorado Limited Gaming Control Commission.

The approval allows Shape Games to provide its award-winning front-end gaming technology to brands that have licenses in Colorado. The company has recently secured agreements with licensed brands in the US, including Bally’s.

Copenhagen-based Shape has produced best-in-class digital solutions used by millions of consumers and knows how to attract and engage customers while increasing app-based commerce. The enterprise has built strong applications for European online gambling companies, involving the market-leading Danish state brand Danske Spil.

Shape’s customers are impressed by the company’s personalized user interfaces that facilitate and streamline their users’ time and decisions. Shape along with Danske Spil received the Best Native App EGR Award for three consecutive years from 2018 to 2020, plus the recognition for the Best Omnichannel Solution in 2020.

Commenting on the new approval, Shape CEO Christian Risom said:

“We’re very pleased to receive this approval as the first of multiple licenses we are pursuing in order to be a leader in gaming services to the US market. Colorado is one step in our plan to provide the leading consumer engagement platform for the gaming industry as it grows in the American market. “

According to his words, clients say that their platform is the most modern, appealing, and player-focused engine in the sector. That stems from their origin as a consumer app provider working with prestigious such as like Apple, Red Bull, and Ikea.

Shape’s Chief Commercial Officer, Morten Tonnesen, says that the brand’s focus is on bringing user app best practices to iGaming for the benefit of its partner operators and their users. The customizable apps are created with user experience at the center of the design process and make its apps competitive with the popular engagement apps that are “vying for time-starved consumer’s.”

Shape Games is an award-winning provider of  solutions, with a decade of experience delivering best-in-class products to renowned companies. Since the establishment of Shape Games, the brand has extended its team of engineers, designers, and strategists and now consists of 50+ people. The brand is known for cutting-edge features including flexible layouts, streaming options, custom leagues, social networks, shareable bets, and unlockable trophies. It is based in Copenhagen, Denmark, and looks to extend its presence across the globe.


,, November 24, 2021.

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